营销传播
主修与辅修
Transform yourself into a more marketable communications professional on your schedule
The 营销传播 program merges the worlds of business and communication to make you a valuable asset in the ever-changing digital world. You will build a foundation in media skills and concepts as well as business and marketing. 强调实际应用, 你将获得有价值的东西, 需要动手经验来快速启动你的职业生涯.
我能学到什么?
You'll learn how to help organizations reach their strategic and tactical goals by creating and managing brands and messages. 通过数据分析, you'll learn how to build effective campaigns that will result in more exposure for your client.
MAGT 131:管理概念
介绍管理的原则，包括计划, 组织, 人员配备, 领先的, 控制与策略. 4个学分
经济学250:商业分析入门
Advances in computer technology have dramatically lowered the cost of gathering data and generating information. 今天, organizations in a variety of industries are collecting vast amounts of data and, 结果是, 对数据分析专业人员的需求不断增长. 商业分析整合了经济学, 统计数据, 计算机科学, and emphasizes quantitative statistical methods in descriptive and predictive analytics such as statistical, 数学, 或者数据的数值分析. The overall objective of the course is to familiarize students with business data (big data), 业务分析, 及其在工业上的应用. This course introduces fundamental economic concepts and essential statistical tools required to understand business data and analytics. 学生将学习如何在电子表格中收集和构造数据, 如何使用统计方法生成数据可视化, and how to interpret analytic results to generate insights that lead to better organizational decision making. This course focuses on "hands of" applications using various business data sets and interpretation of results, 而不是理论和计算. Moreover, it covers data mining, simple regression, risk analysis, and simulation. Students use a simple computer software package for data analysis such as Excel or Stata. 先决条件: 经济学- 135. 4个学分
This path is part of Simpson College's convenient and flexible adult undergraduate program, 这能让你每8周完成4到8个学分.
这个程序是可用的 完全在线.
获得成为专业营销人员所需的工具
作为我们本科市场传播专业的一名成年学生, you’ll learn from faculty who have extensive professional experience and are excited to share their expertise and networks with their students. You can expect the same individualized attention from faculty and academic and career advisors as you would in a more traditional setting.
找到你的成功
学费
We're committed to making sure our undergraduate programs are accessible and affordable for all students.
金融援助
这个项目的学生有资格获得联邦财政援助, and we allow an interest-free grace period for students receiving employer reimbursement.
利用每一个机会
节省学费
We value the work you've already done and think it should count toward your degree. If you’re at least 25 years of age and classified as a freshman or sophomore at Simpson, 你可以在录取过程中提交一份生活经历档案. LEP最多可以获得24个学分, which you can use to meet the 150-hour requirement for CPA exam eligibility.
雇主报销削减利息成本
Many employers reimburse their employees’ tuition after a class has been completed, 我们提供延期付款的机会，直到期限结束后45天. 直到课程结束后你才需要付钱.
我们对转会友好
在申请过程中, you'll submit transcripts of previous undergraduate work from other accredited institutions if applicable. 然后对成绩单进行评估，以确定将转移多少学分, 以及你以前的课程是否符合网投正规靠谱娱乐平台的学位要求.